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Hallmark and the Kansas City Chiefs Are Coming for You This Christmas 

Hallmark and the Kansas City Chiefs Are Coming for You This Christmas

Tyler Hynes and his trusty pup, Rusty James, have been enjoying a hot boy(s) summer all over Europe for the last month, but this week, we found out via his IG that it’s actually been partially a working vacay as he shared some behind-the-scenes pics from filming a yet-to-be-announced project (potentially for Hallmark but I don’t know that for sure). And that’s not all he’s up to. 

This morning, Hallmark Media, the NFL, Skydance Sports, and the Kansas City Chiefs co-announced the follow-on to that viral winter social media video for the Hallmark fauxmance – an actual, honest-to-goodness holiday romcom, wait for it…set and filmed in Kansas City with a throughline involving the Super Bowl champions. I KNOW. 

The unsaid thing there (aside from Tyler Hynes sweaterweather — he insists it’s one word) is that we’re getting two Countdown to Christmas titles from Mr. Hynes this year – the previously announced Three Wise Men and a Baby sequel, which filmed in April, and now, Holiday Touchdown: A Chiefs Love Story, co-starring Hunter King and written by Hallmark regular Julie Sherman Wolfe (a diehard San Francisco 49ers fan who had her own NFL moment this year).

Hunter King

Filming begins next month on location in Kansas City, Missouri, and yes, that includes Arrowhead Stadium. Here’s the skinny on the plot:

Alana Higman (King) is sure that her family’s lifelong history as Kansas City Chiefs superfans makes them a frontrunner to win the team’s “Fan of the Year” contest. Derrick (Hynes), Director of Fan Engagement, is tasked with evaluating how Alana and her family stack up against the other two finalists.  As the pair spends time together, it’s clear there’s a spark between them but when her grandfather’s (Ed Begley Jr.) vintage Chiefs good luck winter hat goes missing, Alana begins to doubt everything she believed about fate and destiny and even questions her future with Derrick – unless, that is, a little Christmas magic can throw a Hail Mary.

But wait, there’s more! The Kansas City-themed adventure will be accompanied by “game-day activations, unique co-branded merchandise, and on-air, social, and digital promotion on and off the field, with more details to be announced later this year.” 

AND, Hallmark has already announced a four-weekend immersive fan event in the network’s mothership city. The Hallmark Christmas Experience is coming to Kansas City’s Crown Center every weekend November 29 through December 23, 2024, with a rotation of your favorite Hallmarkies on hand. 

The event will feature “a magical Christmas market with event-exclusive Hallmark products and one-of-a-kind gifts created by Hallmark artisans and other seasonal merchants, festive food and themed drinks, ice skating, jaw-dropping nightly tree lightings featuring one of world’s tallest Christmas trees, card-sending and gift wrap stations, a Crayola Community Mural, and interactive light walks and photo ops.”

Those activities are free and open to the public, and there are also tiered, paid packages if you want to go all in on meet and greets and whatnot (Hynes will be there the first weekend November 29 through December 1). It’s a nice middle of the country alternative to folks who can’t get to Christmas Con in New Jersey in December.

Stay tuned to the Hallmark, and Chiefs social feeds (and those of Hynes, King, and Begley Jr.) as filming gets underway. 

Also, ICYMI, the extended cut of Three Wise Men and a Baby gets its linear Hallmark Channel debut as part of the Christmas in July stunt on Saturday, July 6th, at 8 pm/7c. All our coverage of the hit film is here

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