The residents of Salem, USA are undergoing a big move. They’re leaving the only home they’ve known for roughly 57 years. That’s how long Days of our Lives has been a part of NBC’s daytime lineup.
Starting on Sept. 12, the Emmy-winning series joins NBCUniversal’s video streaming service, Peacock, where it will exist exclusively.
Days fans are no strangers to Peacock. The last couple of years, a spinoff called Days of our Lives: Beyond Salem created solid buzz. As did a holiday movie featuring many of the broadcast show’s cast.
According to a press release, the network is considering this move an “evolving of its daytime programming lineup.” When the soap opera heads to the streamer in September, NBC will launch NBC News Daily in Days‘ former timeslot.
NBC News will provide signature world-class reporting and breaking news coverage in a first-of-its kind, live in most markets mid-day news offering. “NBC News Daily,’’ an hourlong program anchored by NBC News’ team of award-winning journalists, including Kate Snow, Aaron Gilchrist, Vicky Nguyen and Morgan Radford, will provide viewers with up-to-the-minute national and international news, with the option for NBC stations to add local news. NBC News Daily” will also be streamed simultaneously on NBC News NOW and Peacock.
According to Mark Lazarus, Chairman, NBCUniversal Television and Streaming, “This programming shift benefits both Peacock and NBC and is reflective of our broader strategy to utilize our portfolio to maximize reach and strengthen engagement with viewers.”
Only time will tell if the fan-favorite show’s presence on Peacock will result in bigger subscription numbers for its premium service.
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