Take a Ride, Boardwalk Empire style! Here’s a cool promotion that’s leading up to the season 3 premiere of the award-winning drama airing this Sunday, September 16 @ 9/8c on HBO:
What: In celebration of the season 3 premiere of Boardwalk Empire, HBO and Uber will partner to transport New Yorkers to the Roaring 20s and provide them with the opportunity to take free rides in a fleet of vintage vehicles on the streets of Manhattan.
When and Where: Sept. 13 and 14 in Manhattan [11am - 6pm]
How: Using Uber‘s unique on demand platform, users can request one of the these classic cars and ride in 1920s style to their destination. New Yorkers can simply download the Android or iPhone app, set their location and select the vintage ride option which will give riders a chance to be chauffeured in a vintage Packard, Cadillac or even a Roll Royce.
The cars will feature period costumed drivers, and once inside riders can view Boardwalk Empire season recaps and trailers for teh upcoming season on an iPad. At the rider’s destination, they’ll be offered a photo op with the car. Note: Pickups are only available within Manhattan between Midtown and Soho.
If you’re a fan of HBO’s Boardwalk Empire, this is a great way to get ready for the new season. Here’s a preview:
HBO worked with Hollywood ad agency, BLT Communications, to create this “Take a Ride, Boardwalk Empire” promotion.